You know, a first timer to Ezine Article would be hurt at
least 3 or 4 times when his article submissions are rejected. He would be
wondering what exactly is required of from ezinearticles.com. My first article
to ezinearticles.com was published after 3 revisions. I am now an expert author
for them is a different story.
Are you sailing in the same boat. Want some advise?. Here's
how to get the lead out if you draw a blank:
1. Write your action steps first.
Forget about the catchy headline and attractive lead
paragraph for now. There's no use in cleverly leading a reader into an article
that has no real value to them. So start where you build your credibility,
right in the action steps. Of course you want to identify your subject and then
tell them how to make their lives easier. For instance, plumbers are always
going to have to fix pipes, it's the nature of their business. If you have an
ezine to others in the plumbing industry, write about a new technique in the
industry on sealing pipes or preparing them for the winter, etc.
2. Save the best for last.
There's something called takeaway or take-home that should
be in every one of your articles. It's your last chance to tell your audience,
"I know my stuff." Try to put that key piece of information in the
last paragraph of your article and you'll want it to be something your reader
can do as soon as he or she finishes reading your article. If you're writing to
accounts payable clerks, you'd tell them ways to get each department to get
approvals on all purchase orders before submitting them. A/P clerks would just
eat that up. It's their number one gripe. Bottom line: Give your audience
something they can do immediately at the very end of your article. They'll
remember your name and become devotees for life- hanging from your every word.
3. Get excited about the benefits.
After you've taken care of the credibility building portion
of your article, you have to draw the reader in and whet their appetite for all
this great information. By the way, if you write the action steps and take-home
first, this part will be easier because you'll be so excited about the
information you'll see the benefits of it. And that's what writing lead
paragraphs and headlines is all about: benefits to your readers.
Your final take-home advice
No matter what you do, when you're writing to an ezine
audience, always include an "About the Author" blurb (some call this
a signature file) and a plug for anything new you're into. To do this,
determine what you want the reader to do after he or she is finished reading.
Do you want the to subscribe to your ezine? Buy your new ebook? Or just visit
or site? Whatever the benefit to you is, identify it before you write your
"About the Author" section. And you can write this at any time
because it's separate from the article and you can use the same "About the
Author" blurb for multiple articles. As a matter of fact, you could write
one right now.
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